Hair Salon · 3 outlets
The Gallery Hair Studio
Services, stylists and all three branches in one editorial page, with booking routed straight to WhatsApp.
3 outletsAI imageryArt direction
A real scroll-through · 48 frames, not a video
02 — Reach
Seven posts.Four million views.
My own Instagram, @gyxeee — 28 June to 27 July 2026. A 3.4K account, so almost none of this came from followers. It travelled because it was built to.
3,998,086
Views · 28 Jun – 27 Jul 2026 · @gyxeee
2.62MAccounts reached
Unique accounts, not impressions.
99.5%Non-followers
Reach came from distribution, not an existing audience.
755KTop single reel
One post, 15 July.
≈1,100×Views per follower
Views divided by follower count over the window.
3,396Followers
Up 20.8% over the same 30 days.
58,606Profile visits
People who tapped through to the profile.
Reels carried 99.5% of views; posts 0.5%; stories none. Singapore is the biggest single city for both viewers and followers. Figures are from Instagram Insights for the window stated — ask me for a current screenshot any time.
03 — Selected Work
Twelve brands,twelve worlds.
Every project gets its own palette and type system. Same standard, never the same template. Several are still in development — these are working screens, not finished launches.
12Client builds
5Sectors
218Bilingual keys
200Scroll frames
42KBSmallest full build
0Monthly licences
Drag · swipe · flick01 / 12
Skincare Brand · Product
Snow Glow
A skincare range born in a Singapore skin clinic. Four targeted treatments, six hero ingredients broken down, and the mother-and-daughter story behind the brand.
Product rangeIngredient systemBrand story
Nail Salon · Far East Plaza
Vyna Nails Xpress
Built on verified data — real staff, real pricing, real reviews. A price estimator composes the WhatsApp enquiry as you pick services.
796KBEstimatorVerified data
Sports & Wellness Studio
Elevate Athletic Wellness
Seven coaches and nine programmes, plus an original logo mark and a twelve-page brand guidelines document. Ships at 42KB.
Logo design12-pg guidelines42KB
Boutique Gym · Singapore
Red Dot Fitness
Five screens with a fixed bottom tab bar and swipeable membership cards. Built to feel like an app, not a page.
5 screensApp-style UIScroll-snap
Gelateria · Pelikat
Gelato Cottage
A full checkout without a shopping platform — flavour chips, cart drawer, bundle maths, PayNow toggle and a WhatsApp order message.
CheckoutPayNowCart logic
Prata Shop · 3 outlets
KNS Restaurant
The neighbourhood prata shop, trading since 2017. Full menu, order builder, outlet picker across three kitchens, checkout to WhatsApp.
Order builder3 outletsWhatsApp checkout
Nyonya Kueh · Wholesale & retail
Delight Baker
Twenty-two kueh in two languages. Full English / 中文 toggle across 218 keys, embedded PayNow QR, and a CMS scaffold for the team.
22 products218 keysCMS
Cat Boarding · Geylang
Catpurra Cat Care
A calm, light world for a boarding cattery. Nine generated stills and two ambient loops, plus a shop with WhatsApp checkout.
9 stills2 loopsShop
Bowling Wholesale · B2B
Leyon Trading
The flagship. A 200-frame scroll-scrubbed title sequence, a ten-ball catalogue with live wholesale pricing, a draggable 3D carousel, and a parameterised SVG core cutaway.
200 frames10 ballsSVG cutaway
Food Supply · Wholesale
Isymi Pte Ltd
Cold, clean and credible. A single-file build with generated product and environment imagery, trade enquiries through WhatsApp.
B2BAI imagerySingle file
Flower Wholesale · Since 1977
GG Fresh Flower
The accent colour came from their own carnations. Real photography over AI — client raw files processed and colour-sampled.
Real photographyScroll set pieceColour system
No projects in that sector yet.
Working screens captured at a 390px mobile viewport.
04 — How I Work
Research first.Beauty second.
Six things I hold to. They're the reason the work looks the way it does.
01
Nothing invented
Copy comes from registry records, real listings and real reviews. If I can't verify it, it ships flagged — never dressed up as fact. That includes my own numbers.
02
One pair of hands
The person who designs it builds it. Nothing gets watered down between a mockup and a live site, and there's no account manager relaying your feedback back to me.
03
The phone comes first
Designed at 390px, then scaled up — not the other way round. It has to work on an older Android, because that's what your customer is holding.
04
One moment, not fifteen
Every site gets a single thing worth screenshotting, then restraint everywhere else. Sites that shout on every scroll are exhausting, and nobody remembers any of it.
05
Enquiries go where people reply
Contact forms get ignored here. Every build routes enquiries, quotes and orders into a prefilled WhatsApp message instead.
06
You own the file
One HTML file you can host anywhere, move any time, or hand to another developer. No CMS subscription, no theme licence, no platform holding your site hostage.
05 — Rates
Fixed price,agreed upfront.
No hourly billing, no surprise invoices. You know the number before I start, and it doesn't move unless the scope does.
Signature
A complete site for a single business.
FromS$3,000
- +Up to 6 sections, single page
- +Custom palette and type system
- +Mobile-first, built at 390px
- +WhatsApp enquiry flow
- +Copy from verified facts
- +Ships in about a week
Flagship
The cinematic build, with a signature moment.
FromS$8,000
- +Everything in Signature
- +Unlimited sections
- +One scroll-driven set piece
- +AI imagery and video production
- +Shop, cart or estimator logic
- +Full art direction
Care
Ongoing edits once you're live.
FromS$200/mo
- +Content and pricing updates
- +New sections as you grow
- +Device and browser testing
- +Priority WhatsApp response
- +Cancel any time
Brand identity — on requestLogo design — on requestBilingual EN/中文 — on requestContent & social — on request
Half up front, half on delivery. Two rounds of revisions included; anything beyond is quoted before I touch it. If the scope grows mid-project I tell you what it costs before doing the work, not after.
06 — Contact
Tell me whatyou're building.
Send the business, the problem, and roughly when you need it live. If I'm not the right person for it I'll say so — that's cheaper for both of us than finding out in week three.
— Grandon